Telaa’s Specialty Roasting

Our roasting teams are highly skilled and experienced, bringing exceptional value to every perfectly crafted product we create.”

Craftsmanship in Telaa’s Roasting

Craftsmanship in roasting refers to the skill, artistry, and meticulous attention to detail required to transform raw coffee beans into the complex, aromatic, and flavorful roasted coffee we enjoy. It involves a deep understanding of the science and art of roasting, coupled with hands-on experience and a passion for quality. Below is a detailed explanation of the key aspects of craftsmanship in roasting:


1. Understanding the Coffee Bean

  • Varietals and Origins: Each coffee bean carries unique characteristics based on its varietal, origin, altitude, and processing method. A skilled roaster understands these variables and tailors the roasting process to highlight the bean’s best attributes.
  • Moisture Content and Density: The moisture level and density of beans affect how they absorb heat. Denser beans, often grown at higher altitudes, require different roasting profiles than lower-density beans.

2. Mastery of Roasting Profiles

  • Heat Application: Roasting involves controlling the application of heat to the beans. This includes managing the rate of rise (RoR), ensuring that the beans are neither underdeveloped nor burnt.
  • Stages of Roasting:
    • Drying Phase: Removing moisture from the beans.
    • Maillard Reaction: Where sugars and amino acids react to develop flavor and aroma compounds.
    • Development Phase: Where the bean’s internal chemistry completes, defining the roast’s flavor profile.
  • Crack Phases: The audible “first crack” and sometimes “second crack” signal pivotal moments in the roast, indicating the structural changes in the beans.

3. Precision and Consistency

  • Equipment Mastery: High-quality roasting machines, whether drum, fluid bed, or hybrid, require skill to operate effectively. Roasters must calibrate machines for consistent heat distribution and airflow.
  • Data Logging and Analysis: Modern roasting often involves software to monitor variables like temperature, time, and airflow. A craftsman interprets this data to refine profiles.
  • Repeatability: A hallmark of craftsmanship is the ability to replicate desired profiles consistently across batches.

4. Sensory Skills

  • Cupping and Tasting: A roaster’s palate is their most important tool. Regular cupping sessions allow them to assess acidity, sweetness, body, and aftertaste.
  • Adjustments Based on Flavor: If a roast lacks balance or clarity, the roaster adjusts variables in subsequent batches to perfect the flavor profile.

5. Adaptability and Experimentation

  • Innovative Techniques: Craftsmen are open to exploring new methods, such as low-temperature long roasting or high-intensity short roasts, to bring out unique characteristics.
  • Blending Expertise: Combining different beans post-roast to create harmonious flavor profiles requires an understanding of how individual beans complement each other.

6. Passion and Attention to Detail

  • Artistic Vision: Beyond science, roasting is an art. Roasters develop a personal style and philosophy, shaping how they approach each batch.
  • Commitment to Quality: True craftsmanship involves an unwavering commitment to quality, from sourcing green beans to delivering the final product.

7. Sustainability and Ethical Practices

  • Sourcing: Many skilled roasters prioritize direct trade or fair trade coffee, ensuring ethical practices and better quality beans.
  • Energy Efficiency: Modern roasting equipment and techniques focus on reducing the carbon footprint, aligning craftsmanship with sustainability.

8. Continuous Learning

  • Keeping Up with Trends: Coffee roasting evolves with innovations in techniques, equipment, and consumer preferences. Craftsmen stay informed through workshops, trade shows, and collaborations.
  • Learning from Mistakes: Craftsmanship grows from experience, including failures that teach valuable lessons.

Craftsmanship in roasting is a blend of science, art, and dedication. It demands both technical expertise and creative intuition, ensuring each batch of roasted coffee is a testament to the roaster’s skill and passion.

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